Made up of industry professionals with specializations we call 'superpowers', each of our team members have an expertise honed over decades while maintaining a core capability in project management and concept design. We love what we do, we love working together and we seek to create experiences people have never seen. 


Sharon Chong


Passionate about helping SMEs and businesses in Singapore achieve their growth potential, expand their footprint, and gain recognition in regional and international markets, Sharon’s extensive career experience includes Business Consulting, Integrated Marketing, Events Management, Space Planning and Business Development. Wearing an entrepreneurial hat for more than 18 years, she was the CEO and Executive Director of The Ate Group, and most recently spearheaded the set-up and development of a business consulting firm, Golden Equator Consulting as its CEO.

JoAnne Sim


As a multidisciplinary designer with more than 13 years of experience in the industry, JoAnne relentlessly pursues and captures the real and intangible human behaviour through the vehicle of design while adding value to businesses.
A strategic thinker with broad experience in design thinking, design research, project management, service experience design and visual communications, JoAnne has managed a variety of service and user experience projects from research to implementation, for SMEs and larger corporations in the Lifestyle, Retail and F&B industries. She has also facilitated Design Thinking programmes for the Property and Government sectors.

Sally Long


With nearly a decade of experience within the marketing and events industry, Sally has conceptualized and implemented a wide variety of market activations from go-to-market strategy to production of events & campaigns across Europe, USA, Australia, the Middle East & Asia. Working with Sharon at The Ate Group and Golden Equator Consulting, she played a key role in developing and growing the events and marketing teams respectively. At the same time, she led project teams in managing client accounts across the Lifestyle, Tech, Retail, Property and F&B sectors.

Sharon Wong


A publicist with 12 years of experience across fashion, lifestyle and design categories, Sharon specializes in creating engaging stories and media conversations with brands. Armed with a deep understanding of the local cultural and retail landscape, she excels at using insight and intuition to help brands connect with consumers in meaningful ways. Her expertise includes integrated communications, public relations and influencer engagement. She has special interest in supporting independent fashion designers and emerging lifestyle brands. Her career portfolio includes homegrown fashion designers, international fashion and lifestyle brands, multi-label stores, interior design brands, and lifestyle festivals.

Rafeal Chua


Rafeal’s skillsets across Business Development, Project Management, Training, Logistics and Crisis Management were acquired through his roles in varied industries such as multimedia, marine insurance and events management.
He has set up satellite offices around Asia (Indonesia, Malaysia, Taiwan, South Korea, China) for his clients, project managing multi-national teams in their growth stage.
He currently handles operations and venue management for some of One Eleven’s key clients within the property portfolio where his experience with project management has helped launched an array of events and special programming for their new spaces. 

Angela Foulds


With extensive experience in sales, marketing and events, Angela has a strong track record for creating, driving and executing successful marketing events and campaigns for a diverse range of consumers, multinationals, financial institutions and institutional investors. She has worked in Australia, London, Slovenia, Hong Kong and Singapore with companies such as Citibank, Standard Chartered, and award shows such as Starcount’s Social Star Awards.

190 Clemenceau Ave #06-01 Singapore 239924


E: ask[at]

T: +65 91858508